Every dollar of media spend, governed.
Dune is the system of governance for paid media. Budgets, plans, bookings, invoices and results live in one place and are checked against each other every day, so you and your agency always know what was planned, what was spent and what it returned.
Existing customer? Sign in
Good afternoon, Amberline
3 campaigns live · 2 upcoming · 2 alerts · as of today
Amberline Cosmetics and its rivals
| Brand | Active ads | Launched · 30d | Share of search | Investment index |
|---|---|---|---|---|
| Amberline | 93 | 4 | 4% | 29 |
| Velvétine | 89 | 29 | 2% | 37 |
| Maison Orla | 74 | 52 | 5% | 57 |
| Sable & Rose | 97 | 3 | 2% | 33 |
| Lumiya Beauty | 11 | 1 | 1% | 12 |
A live demo portal for an illustrative brand, Amberline Cosmetics. Click through the tabs and sample questions, or watch it run.
Inside Dune · Governance
The whole media operation, one system.
From the first brief to the final invoice, every part of your media investment answers to the same plan.
Portal
Every campaign, brief and document on one screen, shared with your agency.
Money
Budgets, purchase orders, invoices and rebates, each checked against the plan.
Plans
Approve every plan and every change, with the full version history kept.
Results
Daily pacing alerts, results by platform, campaign, product and creative, and spend matched from plan to delivery.
Commerce
Ads that show only what is in stock, with visits and orders traced back to the ad.
Channels
Digital platforms today, with billboard and TV planning on the roadmap for 2027.
Inside Dune · Intelligence
Integrated AI and brand intelligence.
Media optimization that starts with a question, not a spreadsheet. The intelligence is built around your own data, so it learns from your metrics, not from the internet.
- Super Intelligence
Dune Now
Ask your data a question in plain language and get an answer, a chart or an action.
- Super Intelligence
Planning Co-Pilot
AI that works on the media plan alongside your team and your agency.
- Super Intelligence
Creative performance
See which creatives are working across platforms, in one explorer.
- Brand Research
Competitor ads
What your rivals are running right now across Meta, Google and YouTube.
- Brand Research
Social and news
Sentiment analysis of what people are saying about you and your competitors on social and news channels.
- Brand Research
AI answers (GEO)
People ask AI assistants what to buy. See where ChatGPT, Gemini and others rank your brand, and why.
Potential results with Dune
What governance can change.
Potential ROAS uplift across conversion campaigns after six months, when Dune is used as designed.
of media overspends and underspends can be caught before they happen, when every plan runs through Dune.
hours a year each media executive can get back when reconciliation and reporting are automated.
Illustrative outcomes based on how Dune is designed to be used. Actual results depend on your media mix, the quality of your data and how fully your team and agency adopt the system, and are not guaranteed.
Packages
Four ways to run Dune, one system underneath.
Three packages for brands that work with an agency, where the brand holds the licence and its agencies work inside it. And one for brands that run their own media.
- Self-serve
Dune Direct
For SMEs that run their own media, with no agency.
- 1 brand, 1 market, 3 users
- Launch campaigns on Meta, Google, TikTok and Snapchat
- Creative library
- Budgets, calendar and change history
- Pacing alerts, ROAS and reports
- Dune Now and the Planning Co-Pilot
No onboarding. Sign up, set up and go.
See Dune Direct - Agency-led
Core
For a brand with one agency in one market that wants control over its plans and its money.
- 1 brand, 1 market, 1 agency
- 5 agency seats, 3 brand users
- Portal, Money, Plans and Results
- Approvals and full change history
- Pacing alerts and ROAS
- E-commerce as an add-on
The governance layer over your agency.
Let's talk - Agency-led
Growth
For a brand with sub-brands and several agencies across the Gulf.
- 1 brand plus 3 sub-brands, all markets
- 3 agencies, 25 agency seats, 25 brand users
- Everything in Core
- Planning Co-Pilot and PDF exports
- Creative performance and Brand Research
- E-commerce included
Billboards and TV planning from 2027.
Let's talk - Agency-led
Enterprise
For groups with multiple brands, markets and agencies.
- Brands, markets and agencies to fit the group
- Seats tailored to the organisation
- Everything in Growth
- SSO, SCIM and audit-log streaming
- Billboards and TV
- Dedicated onboarding and support
Governance across the whole group.
Let's talk
Package contents and limits are current as of November 2026 and may change. Pricing is shared on request.
Dune Direct · Self-serve
Run your own media, end to end.
A self-serve Dune for SMEs that run their own media with no agency. Plan, launch on the ad platforms and follow the results in one workspace, with no onboarding and nobody from Meridian in the way.
Who it is for
A D2C brand running its own Meta and TikTok campaigns
Plan the month, launch from one place and see what every dirham returned, without juggling four ad managers.
A retailer with one market and a small marketing team
Three people, one budget, one calendar, and nothing to reconcile by hand at the end of the month.
A founder who runs media between everything else
Ask Dune Now what is off pace this week instead of opening every platform to find out.
A brand outgrowing boosted posts
Proper plans, version history and pacing alerts, before you are ready to hire an agency.
What you get
- 01Launch on Meta, Google, TikTok and Snapchat into your own ad accounts
- 02A creative library checked against every platform's specs
- 03Budgets, a campaign calendar and full change history
- 04Spend and results pulled from the platforms, pacing alerts and ROAS
- 05Dune Now and the AI Planning Co-Pilot
- 06Reports with CSV, Excel and PDF exports
- For an SME
Launch safely
Every launch is reviewed first, created paused in your ad account and goes live only when you confirm. The platforms bill you directly: Dune never holds or moves your media money.
- For an SME
One place for everything
Plan, launched and delivered sit side by side, so a small team can see what was planned, what is running and what it returned without a spreadsheet.
- For an SME
Same engine as the biggest brands
Direct runs on the same Dune as Core, Growth and Enterprise, so an SME gets the same intelligence and governance, sized for one brand in one market.
Dune Direct opens to new workspaces in early 2027. Leave your email and we will tell you when it does.
Let's talkWorking with Meridian
Your brand, back in control.
No change of agency or partner. No systems to replace. Just control you don't have today.
- 01
Discovery
We meet your media, e-commerce and finance teams to see how you work today.
- 02
Setup
We configure the platform for your brands, markets, agencies and budgets.
- 03
Onboarding
We connect your existing systems and train your team and your agency.
- 04
Go-live and support
You go live. We support and maintain the system through the year.
- Media platforms
- Ad servers
- Analytics
- Retail partners
- Commerce
- Stock
- Finance
- ERP
- Point of sale
- CRM
- Data warehouse
- Documents
FAQ
Questions about Dune.
What is Dune?
Dune is Meridian Systems' media governance platform. It brings budgets, plans, bookings, invoices and campaign results into one system, so brands can see and control every dollar of media spend from plan to delivery.
Do we need to change our media agency?
No. Dune works alongside your existing agency and partners. Your agency works inside the same portal, and you keep approval over every plan and every change.
What is the difference between Dune Direct and the other packages?
Core, Growth and Enterprise are built for brands that work with an agency: the brand holds the licence and its agencies work inside it. Dune Direct removes the agency side and adds launching campaigns on the ad platforms and a creative library, so an SME can run its own media end to end.
How does Dune improve media performance?
Daily pacing alerts flag campaigns that are off plan before money is wasted, results are reported down to the platform, campaign, product and individual creative, and creative performance is compared across platforms.
Which channels and systems does Dune connect to?
Dune connects to media platforms, ad servers, analytics, retail partners, commerce and stock feeds, finance, ERP, point of sale, CRM, data warehouses and documents. Digital channels are covered today, with billboard and TV planning on the roadmap for 2027.
How do we get started?
We start with a discovery session with your media, e-commerce and finance teams, then configure Dune for your brands, markets and agencies. Leave your email below and we will reach out.